Is Digital Marketing a Good Career [2024]

Is Digital Marketing a Good Career

Hi, I am excited to share whether Digital Marketing is a Good Career with you!

The market size of digital marketing in 2020 was Rs 199 billion; by the end of 2024, the digital marketing sector will have increased to Rs 539 billion, which in itself indicates huge growth.

This article will explore why “Is Digital Marketing a Good Career?” is a great choice and why it’s one of the most demanded jobs in the industry.

We will also look at Key Requirements for Successful Digital Marketing Careers, 10 Digital marketing careers, pros and Cons, & more. So, let’s dive in and explore the exciting world of digital marketing!

What is Digital Marketing? 

Digital marketing is an online world where you can promote any of your products, such as through streaming content, a website, digital ads, and media formats including text, images, audio, and video.

Additionally, by taking advantage of big social media channels like Instagram and YouTube, you can earn money by becoming an influencer and creating videos.

The digital marketing industry grew by 42% during the COVID-19 pandemic. India is one of the fastest-growing digital economies in the world.

Is Digital Marketing a Good Career

Yes, the field of digital marketing can be a better career option due to its dynamic nature, diverse opportunities, global reach, measurable results, and remote work capability. However, it requires adaptability and continuous learning.

Is Digital Marketing a Good Career 2024 - Papaya Coders
Is Digital Marketing a Good career?

Digital Marketing Careers 2024

Internet‘ is the only medium for doing digital marketing, through which marketing work can be done through different websites. We are going to tell you about some of its types:

Digital Marketing Manager

The role of a digital marketing manager is mainly focused on enhancing and growing the company’s digital assets and creating opportunities to generate sales.

Search Engine Optimization

In simple words, SEO stands for search engine optimization and it means a process of improving a website to increase its ranking and visibility on Google, Microsoft Bing, and other search engines whenever people search for the products you sell Let’s look for the services you provide.

SEO drives 53% of website traffic, and the SEO industry is projected to reach $122.11 billion by 2028

Pay-per-click Specialist / Manager

PPC marketing specialists are in hot demand right now in India and according to the website $50,000 to $80,000 per annum salaries.

Pay-per-click Specialist / Manager is an art of paid marketing using platforms such as Meta ads, Twitter ads, Google Ads, or Bing Ads. If you thought Is PPC a good career? In a word, yes. because PPC specialists are varied, lucrative, and full of opportunities.

Email Marketing Specialist

This is the ideal job for someone with a strong writing ability and an understanding, Email marketing specialists build campaigns that drive brand campaigns and boost traffic.

Types of email marketing:-

  • Promotional emails
  • Milestones
  • Survey
  • Welcome emails
  • Announcement
  • Newsletter Email
  • Re-engagement

Conversion Rate Optimizer

CRO stands for conversion rate optimization, which is the process of increasing the percentage of conversions from a website or mobile app.

Conversions can be many different activities depending on what you want to achieve.

This may include:-

  • Subscribe to newsletter
  • Create an account
  • Window shop
  • Signing up for a free trial
  • Book a demo

Content Strategist

Content is king in today’s competitive marketing landscape.

A content strategist plans, writes, and edits content. Creative professionals are responsible for overseeing and developing content requirements across a project life cycle and helping to generate content strategy deliverables.

According to the report on the HubSpot website on the internet, 82 percent of marketers are using Content Strategist, which is ever-growing. 

Affiliate Marketing Manager

In the short term, an affiliate marketing manager means the success of an affiliate program and helps manage and scale an online business.

Social Media Marketing

SMM stands for Social Media Marketing, the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms are Instagram, Twitter, Facebook, LinkedIn, Pinterest, YouTube, and Snapchat.

The Five Core Pillars of Social Media Marketing:-

  • Strategy
  • Planning and Publishing
  • Listening and Engagement
  • Analytics and Reporting
  • Advertising

Digital Marketing Pros & Cons

Digital Marketing ProsDigital Marketing Cons
The digital marketing industry is rapidly evolving, providing opportunities to learn new skills, adopt emerging trends, and stay at the forefront of innovation.Keeping pace with rapid technological change requires constant learning and adaptation, which can be challenging and time-consuming.
Digital marketing encompasses a wide range of roles and specializations, including social media marketing, content creation, SEO, email marketing, and more.Data privacy is staying compliant with regulations such as GDPR and CCPA.
Digital marketing work can also be done remotely, allowing flexibility in work location and schedule.As competition in this field has increased due to its increasing popularity, standing out from the crowd can be challenging, especially for entry-level marketers.
Digital marketing offers extensive data analysis and tracking capabilities.Large platforms like Google and social media networks frequently update their algorithms from time to time, which significantly impacts the visibility and effectiveness of marketing campaigns.
Through the Internet, digital marketing allows businesses to reach a global audience regardless of geographic boundaries. This global reach provides opportunities for brands to expand their market presence and connect with diverse demographics across the globe.The field of digital marketing involves tight deadlines, pressurized situations as well as extremely high customer expectations.

What is the Average Salary for a Digital Marketer?

According to data from sources like Glassdoor, PayScale, and Indeed, the average annual salary for digital marketers, we share in this column:-

Country Name:-Salary Per Annum
India:₹ 6.4 LPA


What qualifications do I need to start a career in digital marketing?

Gaining skills and knowledge in areas such as SEO, social media marketing, and content creation can be beneficial.

Is it necessary to have a degree in digital marketing?

It’s not always necessary. Many professionals enter the field through self-learning, online courses, and practical experience.

Are there opportunities for freelancers in digital marketing?

Yes, there are plenty of opportunities for freelancers in digital marketing.

What is the future of digital marketing in India in 2024?

End of the financial year 2024 the number of digital marketing sector will reach 539 billion rupees.


Therefore, it can be said that a digital marketing career is full of opportunities suited for those who can accept the challenges and rewards of this ever-changing industry. With the right skill set, attitude, and perseverance, people can find their way to success in promising positions and lead satisfying professional lives.

The website surely does not guarantee the 100% accuracy of the figures. The above information is sourced from Google and various websites and news media reports.

Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, teaching, scholarship, comment, news reporting, education, and research.

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