What is ON Page SEO in digital marketing? [Updated for 2024]

What is ON Page SEO in digital marketing

Improving the website ranking in search engine result pages, webpages, and their content for search engines and users.

So, if you want to learn about What is on page SEO in digital marketing, you have landed on the perfect website. Below, we’ll cover different strategies, solutions, methods, and techniques for optimizing your site for on-page concerns.

Keep reading to learn more! You can also contact us online or at +916392806939 with our SEO specialist for off-page and on-page SEO services!

What is ON Page SEO optimization?

On-page optimization is the process of optimizing web pages so that organic traffic from search engines visits our website.

Optimizing and creating content to meet user intent is the most important aspect of on-page SEO. Typical tasks associated with on page SEO include optimizing search intent, page speed, title tags, internal links, URLs, and other signals.

On-page SEO vs Off-page SEO

On-page SEOOff-Page SEO
You can do it on a webpage (or internally)You can optimize outside of your site
On-page SEO techniques include keyword optimization.Off-page SEO methods involve link building, social media marketing, & more.
provides a great user experiencehelps build your website’s authority
Structuring content with proper headingsWriting articles for other websites (guest posts)
Linking to other relevant pages within the same website.You must get high-quality backlinks from reputable websites.

What are the benefits of on-page SEO?

On-page SEO helps improve their search engine rankings and attract more organic traffic. The primary benefits of on page SEO are shared below:

Improved Search Engine Rankings:Meta tags, headings, and content help search engines.
Mobile Optimization:Google prioritizes mobile-friendly websites as a ranking factor.
Reduced Bounce Rates:Your content is engaging and useful.
User Experience:Attractive meta titles and descriptions can help lead to higher CTRs as there are more people in your target audience.
Higher Click-Through Rates (CTR):Attractive meta titles and descriptions can help lead to higher CTRs as more people are in your target audience.

How to Optimize for On-Page SEO

Several steps are involved in improving on-page SEO optimization; it’s not rocket science. Always remember that doing on-site SEO and seeing the results will take time. How to do on-page SEO: While doing on-page SEO, keep these factors in mind, which are as follows:

  • Title tag
  • Headings
  • URL Structure
  • Alt text for images
  • keywords research
  • Meta descriptions
  • website speed
  • quality content
  • Internal linking
  • External linking

Top 10 On-Page SEO Ranking Factors to Optimize

In this heading, we share the top 10 on-page SEO ranking factors to optimize, following these best practices.

ON Page SEO in digital marketing - Papaya Coders
ON Page SEO ranking factors

Use a descriptive and optimized URL

This means that clean, organized URLs should improve the architecture of your website and that you should use your targeted keywords in your URLs.

For example, if we make the best digital marketing company in Lucknow, a good URL would be www.yoursite.com/best-digital-marketing-company-in-Lucknow. If you have multiple locations, then visit www.yoursite.com/loaction/best-digital-marketing-company-in-Lucknow.

Include your target keyword in your title tag

Whatever keyword you want to rank for, you need to use it in the title to help search engine crawlers understand your website. The title tag of each page (<title>, </title>).

Limit your target keywords to 50 to 60 characters, avoid cutting them in search results if possible, and make sure your title is unique and attractive.

For example, if you’re targeting the keyword “digital marketing agency,” you may create the title tag: “Best Digital Marketing Agency 2024 | Company Name.”

Use your meta description

A meta description summarizes a page’s content and presents it to users in the search results. Who are helpful users; However, learn more about your page.

Google bolds user search terms that appear, which is also a factor in ranking websites because of its high CTR.

Remember that if you use any SEO tools, keep your meta description within 160 characters because it gives the best results.

For example, if your page is related to digital marketing, you use “Unlock the secrets of what digital marketing is! Dive into strategies that boost your online presence and skyrocket your success. Click to learn more now!”

Optimize your images

An image is a visual representation of something, called an image, and pictures always play a vital role. The user must click on this blog post if the pictures are attractive. They help site visitors better understand your content.

Here are some image SEO best practices after research:

  • Include usability features like transcription for videos.
  • Always try to compress your images.
  • Add alt text to make your images accessible and rank.
seo optimize ypur images - Papaya Coders

Pay attention to your site’s speed

No matter how good the content quality, images, and SEO are, it will open very slowly if the site’s speed is not good. The disadvantage is that it will open, but then the visitor will immediately go back, causing damage to the website.

Google said that page speed is still a ranking factor, so you should consider your website’s page load time first. Google officially launched a website to check website speed. You can use PageSpeed Insights to check your page load time.

Add internal links

Internal linking is an important aspect of website optimization and navigation. It helps crawlers discover new content, explore your website, and understand the context of different pages.

Benefits of Internal Linking

  • It helps users find relevant content
  • Delivers page authority and helps search engines
  • Increases engagement
  • Helps search engines crawl and index

Improve the readability of your content with title tags

Heading tags are used to separate headings and subheadings on a webpage based on demand in a blog post, which is also ranking factor.

Improve the readability of your content with title tags - Papaya Coders

Most often, you’ll only need H1 through H4, where:

H1 is the primary heading.
H2 is a subheading.
H3 is a subsection or list item under an H2
H4 is a subsection or list item under an H3

For example, a post about Digital marketing may use the following headings:

What is digital marketing?
best digital marketing company?
What is the purpose of a digital marketing company?

Use an Alt Tag for Your Multimedia Content

An image’s alt and title attributes can help search engines index and rank it properly.

For example, if you have a photo of a dog, your alt tag could say “best dog breed.” Always include an alt tag for your multimedia content.

Use your keywords strategically

Strategic keywords are how you want to target those keywords now and in the future. Before writing content, research the keywords people use to research your products and services.

While doing research, you can use free tools like KeywordsFX, Semrush, Ahref, and Keywordtool.io. You can also use paid versions.

For example, if someone searches for short-term “digital marketing,” it may be challenging to identify what exactly they want to find.

If someone searches for the long phrase, “best digital marketing company in Lucknow,” you know exactly what they want to find.

High-performing SEO campaigns use short- and long-tail keywords, and the terms you target will depend on your business and goals.

Publish useful content

Helpful content is vital because it engages your audience, builds trust, and improves your website’s visibility.

Publish useful content - Papaya Coders
publish useful content

Steps to Publish Useful Content:

  • Understand Your Audience
  • Choose Relevant Topics
  • Plan Your Content
  • Create High-Quality Content
  • Optimize for SEO
  • Engage with Your Audience

You should always add new content to the website and avoid using duplicate content that is harmful to the website or for SEO purposes.


In conclusion, on-page SEO is the key to success and vital to ranking a website. After reading this blog, you will use these insights to enable your website to move up on the [Google, Bing, Yandex] search engine results page, ensuring continued performance and importance in the online environment.

You can follow Papayacoders on Twitter, Facebook, Instagram, and Google News. Visit papayacoders.in for the most recent news, reviews, and tech guides. In my previous blog, Create the Best App for Your Business, I ended the post by linking to one of our final guides.

Tags :

Latest Post

Your Cart

No Item Found