How to Load Ads Without Impacting Page Speed [2024 Guide]

How to Load Ads Without Impacting Page Speed

So, How to Load Ads Without Impacting Page Speed?, Read on to find out.

Getting approval on any ad network platform is the dream of most website developers, and it is the primary source of income for their hard work, but putting ads on your website can cause serious damage to your website’s speed. 

It has a dwarfing impact on your website’s speed, which can lead to low audience retention. A good user experience is based on how much time it takes to load the whole content. A fast-loading website is the first choice of any user who wants to grab knowledge from your website.

According to a report, if a mobile site is slow, then lots of viewers leave the page within seconds. For those websites that take more than 3 seconds to load, 57 percent of visitors leave the page. without watching content, and in another survey, it was mentioned by the visitors that they like those websites where we don’t need to wait for a long time.

Website speeds matter a lot, and after putting the ads on websites, it causes slow loading, which hardly affects the audience’s reach.

Advertising on a website is the first and major source of income on any website, and without putting ads on a website, a developer will not earn much because of poor loading. Today, we will show you what impact ads will have on your website.

How to Load Ads Without Impacting Page Speed in wordpress - Papaya Coders
How to Load Ads Without Impacting Page Speed in WordPress

How to load Ads without impacting page Speed in WordPress

Let’s understand what page speed is and how it matters a lot. As an audience member searching for a term on Google and a website comes from it, the user will click on this website, and it will start to load.

If the page is fully loaded in less than a second, it is considered to be at top speed, but if it takes more than 3 seconds, it impacts the audience retention of the page. Loading a page plays a big role for visitors; no one wants to waste their time gathering information.

Many factors depend on website speed, like text, hosting provider, image, and video size. number of images and videos, and number of pieces of content. When you put ads on your websites, lots of images start to appear, which take time to load and cause slow internet speeds. Page speed matters a lot. Let’s discuss which factors contribute to speed.

Why does page speed matter?

Page speed matters because it plays a major role in ranking factors. There are three main factors. that are considered when it’s time to learn about page load.

  • User experience
  • Conversion
  • SEO (search engine optimization)
Why does page speed matter - Papaya Coders

User Experience

No matter what your content quality is, if your page speed is slow, you will lose your users. experience. Page speed is the first interaction for any visitor; if it takes a long time, then the visitor must shift from there. How long users interact with a website plays a crucial role in ranking.


A visitor will never come back again if he leaves a slow website. It affects the retention of viewers, and a faster loading speed will attract readers to stay longer on the website and become permanent visitors.


How quickly a user appears on a website can be a factor in ranking; content is the key, but if it is not accessible, no matter how worthy, the user will not read it, which affects SEO and ranking.

SEO ranking (search engine optimization ranking), To put it simply, better rankings mean more visitors.

What should average page speed have?

There is a report by Google that says that in 2018, the average speed of mobile was around 15.3 seconds, and the most recent research is saying that the average mobile site speed is around 27.3 seconds, while desktop is about 10.3 seconds.

From the report on Blue Corona in the media sector, its requirements are different, with the average speed of the site being around 5.5 seconds in finance and 5.9 seconds in technology sectors, which depends on sector by sector.

What is the good load time?

As your website loads faster than before, it is considered a good load time. According to Semrush, for a good loading speed, a goal of 1 to 2 seconds is far better; a maximum site speed of not more than 2 seconds is considered a good load time, so the basic recommendation is around 1 to 4 seconds.

A good website speed affects the ranking sector and boosts user engagement, so providing good content is not enough; you must go with a good service provider to speed up your website.

How do ads affect website page speed?

Ads affect website speed because they increase the weight of the page. The weight of the page refers to a term where all the files on the page must be downloaded to view the full page. Content refers to both textual and visual elements on your page.

If ads were not optimized properly, it would affect the loading time and slow your website’s speed. Ad networks whose servers are not optimized for site speed can also affect your website’s speed.

How do I reduce page loading speed?

If you want to reduce page loading speed, then follow these steps:

  • Enable compression
  • Minify CSS, JavaScript, and HTML
  • Improve server response time
  • Content distribution networks (CDNs)
  • Optimize images

How can I measure the impact of ads on my website’s page speed?

Monitoring tools such as Google PageSpeed Insights, GTmetrix, or Pingdom can be used to analyze your website’s performance.

Is it possible to monetize my website without using traditional display ads?

Yes, there are alternative monetization strategies.


In short, optimizing ad delivery for better page speed is essential to maintaining a positive user experience and simultaneously maximizing revenue potential.

The website surely does not guarantee the 100% accuracy of the figures. The above information is sourced from Google, various websites, and news media reports.

Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, teaching, scholarship, comment, news reporting, education, and research.

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