A Beginner’s Guide: How to Do Keyword Research for SEO? [2024]

How to Do Keyword Research

Keyword research is part of SEO [search engine optimization] and plays a vital role in SEO strategy. Now, you must know how to do keyword research for SEO and why it is so essential for your success in SEO.

In this article, we cover: “In this post, we’ll discuss the SEO Keyword Research Guide, why it’s important, how to conduct your research for your SEO strategy, and also guide how to choose the right keywords for your website.”

Before starting, you must remember that keyword research for SEO is not rocket science; it requires proper research and methods to find better keywords. Before knowing about keyword research for SEO, you must first know what keyword research is and the importance of keyword research.

So, let’s dive right in.

What is keyword research?

The word keyword is made up of a key and a word. That is, words or phrases that act like keys Keyword research is the process where you can find and analyze the search terms that people enter into search engines. Keyword research helps make online searching easier.

Amit Singhal, former senior vice president at Google Inc., said that 50% of the 200 million searches performed daily on Google are unique. So if you know a lot about keywords, do research, and feel free to skip this blog.

In simple terms, keyword research is a practice of observing what users are searching for and how they are searching for it on the Internet.

What is keyword research - Papaya Coders
keyword research

Why is keyword research necessary?

Keyword research is an essential part of SEO. Using this technique, you’ll be sure to reach the right target audience that matches your website, and using this, you’ll get the right traffic to your site and a higher conversion rate. Without it, your content can be like shooting an arrow in the dark, hoping to hit the target.

keyword research important - Papaya Coders
How to Do Keyword Research for SEO

Keyword research isn’t just about finding words; if you want to become a keyword research expert, you should always know more about finding “quality keywords” that will positively impact your site.

Concepts of Keyword Research

Let’s know the essential concepts of keyword research. After that, we will know “How to Do Keyword Research for SEO” in the next heading.

Long-tail keywords

Specific words that marketers and SEOs target on a page are known as focus keywords. The main goal of these focus keywords is to create content around them and get them ranked in search engines like Google, Bing, Yahoo, and more.

Keyword strategy

When you decide what keywords to prioritize and target in organic search, your decisions based on your keyword research are known as your keyword strategy.

Let’s go through how to do this in four simple steps.

  • Find keywords with traffic potential
  • Check Ranking Difficulty
  • Check their value to your business

Focus keyword

In simple terms, whatever search term you want a page or post to rank for, you should choose your focus keyword if you want more traffic on your website with proper research.

  • Keyword Research
  • Install all-in-one SEO or any tools.
  • Input your focus keyphrase.
  • Make Suggested SEO Updates

Search intent

Search intent is crucial for search engines and content creators. It is the user’s main goal when typing a query into a search engine, also known as user intent or query intent.

There are generally four main types of search intent:

  • Informational Intent
  • Navigational Intent
  • Transactional Intent
  • Commercial Investigation

How to Do Keyword Research for SEO Strategy

Here’s a complete, detailed guide to help you effectively research keywords for your SEO efforts:

Unleash your SEO potential with our expert guide

Step 1: Identify your goals

When starting any work or anything, you should first think about the mission; what makes it unique? What is the primary goal of the business or organization? What promises do you make on your website? And who are you trying to reach? Then you write them down, literally. After doing this, if you can now answer these questions in detail, you will have taken the first and most crucial step in developing research.

Identify your goals keywords reasearch - Papaya Coders
Keyword Research SEO Goal

Step 2: Understand your audience

Understand your target audience in depth. What are their interests, needs, and online behaviour? Tailoring your keywords to their searches will increase your relevance.

understanding your audience reasearch - Papaya Coders
Keyword Research understand

Step 3: Consider seed keywords

Start with broad ideas related to your business. Consider essential words and terms that potential customers might use to find products or services like yours.

How to Brainstorm Seed Keywords:

  • Think like your customer
  • Identify essential products and services
  • Consider your unique selling points (USP)
  • Use customer feedback and ask questions.
  • Analyze competitors
  • Use industry terminology
  • Take advantage of keyword research tools

Step 4: Use keyword research tools

Harness the power of tools like Google Keyword Planner, SEMrush, and Ahrefs. These platforms will provide valuable data on search volume, competition, and keyword suggestions.

Use keyword research tools - Papaya Coders
Keyword Research tools

Google Keyword Planner
The Google Keyword Planner tool is also helpful for organic keyword research, but it is primarily designed for Google Ads.

Ahrefs Keyword Explorer
Ahrefs is a tool that offers advanced metrics like search volume, keyword difficulty, click-through rates, and SERP features.

Ahrefs is a similar tool to Ahrefs, offering keyword research, competitive analysis, and a wide range of metrics, including search volume, keyword difficulty, and CPC.

Moz Keyword Explorer
Moz also offers search volume, difficulty scores, and organic click-through rates. It also provides insights into SERP analysis and keyword priority.

Created by Neil Patel, Ubersuggest offers keyword suggestions, search volume, competition data, and content ideas.

KWFinder by Mangools is known for its simplicity and effectiveness. It provides search volume, keyword difficulty, CPC, and related keyword suggestions.

Neil Patel owns this tool, visualising search queries and autocomplete searches creatively and helpfully.

Keyword Tool
Keyword Tool generates hundreds of keyword suggestions using Google Autocomplete.

Long Tail Pro
This tool, focused on finding long-tail keywords, provides keyword suggestions, competition analysis, and rank tracking. It is beneficial for niche sites.

Serpstat is an all-in-one SEO platform with keyword research, competitor analysis, site audits, and rank tracking. It provides insights into search volume, keyword difficulty, and trend data.

Step 5: Analyze competitive keywords

See which keywords your competitors are ranking for. This can give you insight into what works in your industry and what flaws your strategy may have.

You must review your competitors’ content and how they create high-ranking keywords to rank. You must pay attention to the content’s format, length, and quality, for example, posts, videos, infographics, etc.

Step 6: Expand your keyword list

Research long-tail keywords and variations to generate a complete list. These keywords often have low competition and can attract highly targeted traffic.

Step 7: Evaluate keyword difficulty

Consider how hard it will be to rank for each keyword. Focus on a mix of high-, medium-, and low-difficulty keywords to balance quick gains with long-term goals, which is an integral part of keyword research.

Evaluate keyword difficulty - Papaya Coders
Keyword Research difficulty

Step 8: Consider search intent

Understand the intent behind each keyword. Are users looking to buy (commercial intent), learn (informational intent), or navigate (navigational intent)? Matching intent will improve user satisfaction.

search intent - Papaya Coders
Keyword Research intent

Step 9: Prioritize your keywords

Manage your list by relevance, search volume, and competition. Prioritize keywords that align reasonably with your goals and offer the most significant possibility for impact.

Prioritize your keywords - Papaya Coders

Step 10: Track and optimize

Implement your keywords and monitor your results regularly. If possible, use analytics to track performance, and be prepared to change your strategy based on what’s working and what’s not.

Track and optimize - Papaya Coders

A video on keyword research

In this video, Michiel explains more about keyword research. It is part of the free online SEO training for beginners.

Quick keyword research

If you need a quick way to understand keyword research, I can undoubtedly help with keyword research. To provide a helpful keyword research analysis, I will need to know the following:

  • Industry/Niche: What is the main topic or sector for which you need keyword research?
  • Goal: Are you looking to increase traffic, generate leads, increase sales, or do something else?
  • Target Audience: Who are you trying to reach with these keywords?
  • Competitors: Do you want to analyse any specific competitors or websites for keywords?

Once I have this data, I can give you a detailed keyword research report.

Frequently Asked Questions:

How important is keyword research for SEO?

Because it helps you understand what phrases and words your target audience is searching for on search engines.

How often should I update my keyword research?

It is recommended to regularly review and update your keyword strategy to keep pace with changes in search trends, user behavior, and your business objectives.


Keep reading to learn more! You can also contact us online or at +916392806939 with our SEO specialist for keyword research SEO services!

You must understand your niche, use the right tools, analyze competitors, focus on long-tail keywords, and assess various metrics. Finally, after reading this blog post, you will understand the keyword-searching process. These processes, techniques, methods, and steps can improve your website’s visibility and increase organic traffic.

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